2025 has certainly been the year of artificial intelligence: practically all sectors have been impacted by this new technology, which will surely be increasingly revolutionary in the years to come. Despite this, it is clear that in some cases AI has simply represented a trend to ride, with few and confused ideas on how to use it to obtain concrete results; but it is beyond discussion that its potential is enormous, both from the point of view of process optimization and from that of revenue growth.
What we have noticed, however, is that AI risks undermining the foundations of logical thinking, discouraging people from reasoning. Skills that at one time seemed more like résumé embellishments, such as problem solving and lateral thinking, are now beginning to make their absence felt.
Problem solving is gradually being replaced by prompt writing: the solution is no longer found by the senior, or the most astute, or the one with the right intuition, but by whoever knows how to ask the best question to artificial intelligence. And this is certainly a negative trend that needs to be paid close attention to, now. The abandonment of logical thinking is a tragedy for society, understood both as companies and as the social fabric: we must not lose the habit of using our brains to seek solutions, we must not forget the importance of direct experience, human relationships, and creativity, numbed by the convenience of a quick and artificial answer.
A reflection that applies both to the professionals of the future, who in some cases were born and raised with the support of artificial intelligence, and to those of the present (or of the past) who have the duty to pass on a sort of professional legacy.
Drama aside, AI is a game changer: speed, perspectives, enormous power at the reach of a click. If used in an intelligent and aware way, it will certainly allow us to broaden our horizons.
We can say that we are satisfied with how we have used it across all branches of our company. However, we have been very careful not to get carried away by enthusiasm, deliberately slowing the propulsion of artificial intelligence with tested, well-established, and reliable methods and processes, which until yesterday represented the correct modus operandi for innovation.
With this mindset, we have progressively developed and improved Yaleo LMS, our corporate training platform: e-learning is in fact a sector that can certainly benefit from artificial intelligence, thanks to the possibility of delivering more inclusive, scalable, and engaging training.
We have developed, and are still developing, two extremely interesting technological solutions for the community. SkyMood is a real-time system for the recognition and analysis of structural damage, which makes it possible to speed up current systems and ensure greater infrastructure safety. Urban Event Hub, on the other hand, aims to support the management of large urban complexes, especially in unforeseen situations, in order to make resource use more efficient.
2025 has been important for reflecting on the impact of AI especially on the communication and digital marketing sector. It is evident that the very first popular application of AI has been dedicated to content creation. Initially it almost seemed like a revolution, but over the course of 2025 it began to take on the flavor of an involution: although well designed, the contents created by AI are starting to be repetitive in form and style; a prompt can change a content, but the feeling is that there is always that human component missing that – at least today – gives a content that extra something. Who knows: perhaps centuries of enlightened literature, extraordinary masterpieces and creative geniuses have given an imprint to our brain that a prompt cannot satisfy.
The risk is that of quickly becoming banal and of not being able to go back.
We therefore approach 2026 starting from this awareness and from what we have built during 2025 (and the previous years). We expect a fast year, full of novelties, opportunities and risks; certainly a stimulating year that we will face confident in what we know how to do but with an open mind to welcome the most interesting innovations.
